For our next IHALC One-Day Summit, in partnership with Adobe, we are going to be exploring the different models for in-house agencies and how to devise the right one for your organisation.
Everybody does ‘in-house’ differently – in their remit, structure, diet of work, relationships with external partners and even whether they call themselves an ‘agency’ or not. Some focus more on production, some are essentially content operations, some replicate the structure of an external agency, some consciously stay away from that approach.
With the help of our members, we will explore the process of landing on the right operating model for your needs, and what that means for your process, partners and talent.
Confirmed contributors:
Charlotte Johnson, Partner & Content Operations Vendor Lead, John Lewis Partnership
Laurie-Ann Fernie-Ward, Head of Design, PwC UK
Holly Benwell, Head of Design, Elemis
Miketta Lane, Head of Production & Operations, 4creative
Mel Ryan, former Group Director of Operations, Sky Creative
Jimena Seoane, Head of Integrated Production at Draftline Europe (AB InBev)
Emily Latham, Former Head of Digital Marketing and Martech at Channel 4
Phil Rumbol, ex-CMO at Cadbury, AB InBev and Whitbread, Founding Partner at 101, ex-Executive Partner at MullenLowe, NED at Little Moons, Chairman at the Marketing Academy
Michael Wolff, co-founder of Wolff Olins, RDI
In addition, we are inviting IHALC Members to showcase recent projects, sharing brief, creative idea and challenges and successes of the project
IHALC Members attend for free.
Please note: this event is restricted to senior in-house agency leaders only. IHALC reserves the right to refuse admission to those who do not conform to this profile
Agenda
9-9.30am: Welcome
9.30-10.15am: Q&A with Charlotte Johnson, Partner & Content Operations Vendor Lead, John Lewis Partnership, on the JLP in-house team’s recent reorganisation
10.15-11am: In-House Production excellence with Miketta Lane, Head of Production & Operations, 4creative, Mel Ryan, former Group Director of Operations, Sky Creative, Jimena Seoane, Head of Integrated Production at Draftline Europe (AB InBev)
11-11.20: Coffee
11.25-1pm: How to operationalise technology at scale
Simply layering new tech over a broken process won’t fix the problem, and may even exacerbate the issues. When it comes to operationalizing technology at scale to produce better, more effective work, a holistic approach is required. This panel, followed by a workshop will explore how to combine People (Capabilities and roles), Process (Operating System Design & Behaviours), Technology (Digitise, Connections) and Implementation (MVP, Roadmap, Resources) for the best results in-house.
1-2pm: Lunch
2-2.30pm: The benefits of Mentoring: Mentor Laurie-Ann Fernie-Ward, Head of Design, PwC UK and Mentee Holly Benwell, Head of Design, Elemis will discuss the benefits of mentoring and the Kerning the Gap scheme to drive equality in the creative industry
2.30-3.15pm: In-House Creative Case Study Show and Tell
3.15-3.45pm: Q&A with Phil Rumbol, CMO, agency lead and Chairman of the Marketing Academy
3.45-4pm: Coffee
4-4.45pm: Q&A with Michael Wolff
4.45-5.30pm: Final thoughts and drinks
IHALC Members attend for free. Contact Patrick Burgoyne for your booking code. To become a member of IHALC, see here
Please note: this event is restricted to senior in-house agency leaders only. IHALC reserves the right to refuse admission to those who do not conform to this profile
In partnership with: