Amsterdam One-Day Summit

The In-House Agency Leaders Club returns to Amsterdam for our second One Day Summit in the city, this time in partnership with Inspired Thinking Group.

We’ll be bringing together senior leaders across creative, operations, production, strategy and brand to discuss in-house best practice in Process, Talent and Culture. We’ll also be sharing our latest research into the salary and talent strategy in-house as well as the adoption of AI by in-house teams.

Agenda

9-9.30am Welcome

9.30-10.15am How do in-house teams recruit and retain the talent thery need ? Sharing the results of IHALC’s Talent & Salary Survey

10.15-11am Q&A with Charlotte Johnson, Partner & Content Operations Vendor Lead, John Lewis Partnership, and Dan Birks of Inspired Thinking Group, on the JLP in-house team’s recent reorganisation

11-11.20am Coffee

11.20-12pm I Don’t Like It! strategies for avoiding subjectivity in creative feedback with Nick Goodchild, Vice President, Global Marketing Transformation & Vice President, EU Marketing, Tommy Hilfiger

12pm- 12.45pm Roundtable discussion on creative feedback and startegies for evaluating creative work

12.45-2pm Lunch

2pm-3pm Finding your North Star and building a manifesto for your in-house agency with Lee Hobbs, SVP, Head of EMEA Discovery Networks and Creative Agency at Warner Bros. Discovery

3-3.15pm Coffee

3.15-4.15pm Roundtable on manifestos and North Stars for in-house teams

4.15-5pm Round-up and drinks

Please note: this event is for senior leaders at in-house agencies only. IHALC reserves the right to restrict attendance to those who meet this stipulation

IHALC Members attend for free (contact patrick.burgoyne@ihalc.com for ticket code). For details on IHALC Membership, see here

In partnership with

As the leading halo content partner to businesses around the world, ITG eliminate marketing complexity and produce engaging content that drives growth and reduces marketing costs. ITG collaborate with major brands such as John Lewis Partnership to form technology-powered in-house agencies, delivering high-quality, high-volume content production at the speed of retail. ITG employ over 1,600 people throughout their global offices and their Storyteq platform is recognised as a Leader by Gartner. Clients include the likes of Heineken, PUMA, M&S, KFC, Costa and Jaguar Land Rover (JLR).