The In-House Life: Warren Marenco Chase

Should in-house agencies work with external clients? For Liberty Mutual’s in-house agency, Copper Giants, working with external clients has always been an essential part of their offering.

For the next episode of the In-House Agency Leaders Club’s In-House Life series, in partnership with Inspired Thinking Group (ITG), we’ll be talking to Warren Marenco Chase, who heads up Copper Giants, about how the model works, and why the agency is on a mission to bring joy back to the agency/client relationship.

As Copper Giants say, “Being part of Liberty Mutual we have access to Liberty’s extensive market research tools which we can use to benefit your brand. Also, since we work for Liberty, you don’t pay our salaries, our rent, our heat, or any overhead. So, we can help your brand at a cost far lower than any other agency. Here, you pay for our ideas, execution, and expertise. Imagine the chance to work with nice, talented people who know what they’re doing. We’re out to destroy the current client/agency relationship and replace it with something radical: joy.”

IHALC’s In-House Life series is produced in partnership with Inspired Thinking Group (ITG). As the leading halo content partner to businesses around the world, ITG eliminate marketing complexity and produce engaging content that drives growth and reduces marketing costs. ITG collaborate with major brands such as John Lewis Partnership to form technology-powered in-house agencies, delivering high-quality, high-volume content production at the speed of retail. ITG employ over 1,600 people throughout their global offices and their Storyteq platform is recognised as a Leader by Gartner. Clients include the likes of Heineken, PUMA, M&S, KFC, Costa and Jaguar Land Rover (JLR).