LEGO Group: Build a Playful Holiday

Guided by an insight that 84% of children wish they could play more with their parents, LEGO put play at the heart of its Christmas ad. A group of “children were handed creative control behind the cameras, building, unbuilding and rebuilding what the Holidays mean to them,” LEGO say. Created by Julie Koch, Gonzalo Torres Arce and Martin Rathschau Nielsen at the LEGO Agency. Directed by Traktor through Stink Paris. More on the making of the ad here

Showcase is IHALC’s new section highlighting great new creative work from in-house teams and their production partners. If you would like your work to feature, please email patrickb@wdc-london.com