4Creative: Stream Free 4000

You know the feeling – you’re engrossed in some great TV show you don’t want to tear yourself away from, but at the same time you’re desperate for a wee, what to do? Now help is at hand with the Stream Free 4000, a portable peeing device from the good people at Channel4.

4Creative’s spoof ad for the device recalls cheesy 80s infomercials in all their low-budget glory. Thanks to the handy device, we can all now ‘stream freely’.

“Paying homage to bad graphics and shopping channels, we’ve had a lot of fun,” says Lynsey Atkin, who’s ECD at the in-house creative agency. “Which is, after all, what comedy is all about.”

4Creative
ECD: Lynsey Atkin
Creatives: Zoe Nash, Sali Horsey
Director: Will Clark
Producer: Rory Maclean
CMO: Zaid Al-Qassab
Marketing Director: Amber Kirby
Marketing Lead: Seán Boles
Communications Manager: Susie Mackean
Designer: Charlie Bird
Project Manager: Sophie McNeill
Producer: Laura Osborne
PR Manager: Thomas Reed

Showcase is IHALC’s new section highlighting great new creative work from in-house teams and their production partners. If you would like your work to feature, please email patrickb@wdc-london.com