To launch a new minimalist folding bike fit for the city streets, Brompton’s in-house team created a film featuring pro cyclist David Millar and the Knight Ryders, a community cycling group from Brooklyn. The CHPT3 Brompton is a collaboration between the bike-maker and Millar’s CHPT3 cycling apparel brand. It’s designed to be a “lighter and swifter” version of the Brompton’s P Line, with a stripped-back frame and distinctive graphics.
For the launch film, director Teddy Powell shot Millar and the Knight Ryders out and about in Brooklyn one night.
Director: Teddy Powell
Creative Director: Dimitri Hon (Brompton)
Concept and Creative: David Millar @ CHPT3
UK Producer for Brompton: Rupert Radley (Brompton)
UK Producer for Weekend: Rebecca Vine
US Producer: Miranda Kahn
Executive Producer: Ross Hawkins (Brompton)
Associate Producer: Abbie Jones
Director of Photography: Philip Jeffries
Tracking Photography: George Marshall
Brompton US Coordinator: Peter Yuskauskas (Brompton)
Talent Coordinator: Andre Pinard
Product Specialist and head of Picture Vehicles: Andrew Finkill (Brompton)
Editing: Jack Wormell
Colourist: Oliver James Robbins
Mix and Foley: Danny Rowe @ Minced Beats
UK Production: Studio Weekend
US Production: Mirmade
Showcase is IHALC’s new section highlighting great new creative work from in-house teams and their production partners. If you would like your work to feature, please email patrick.burgoyne@ihalc.com