Apple: The Waiting Room

Apple continues its campaign to remind us of its approach to personal data with this spot set in a doctor’s waiting room. The Voiceover, by actor Jane Lynch, details all the embarrassing health information that certain other devices are able to gather from people in the room before she is stymied by an iPhone user who can block such intrusion. Created by Apple’s in-house team and directed by Craig Gillespie of I, Tonya fame.

Director: Craig Gillespie