Building Matalan’s In-House Model

With IHALC’s Patrick Burgoyne, Matalan Chief Customer and Omni-Channel Officer Ali Jones and Sue Mountford, UK CEO of Inspired Thinking Group (ITG) will be talking through the in-house agency model they have built together at the retailer, empowering faster, more efficient production of high-quality, high-volume content to better connect Matalan with its loyal customers.

IHALC’s In-House Life series is created in partnership with Inspired Thinking Group (ITG). As the leading halo content partner to businesses around the world, ITG eliminate marketing complexity and produce engaging, agile content that drives growth and reduces marketing costs. ITG collaborate with major brands such as John Lewis Partnership and Matalan to build technology-powered in-house agencies, delivering high-quality, high-volume content production at the speed of retail. ITG employ over 1,500 people throughout their global offices and their Storyteq platform is recognised as a Leader by Gartner. Clients include the likes of Heineken, PUMA, M&S, KFC, Costa and Jaguar Land Rover (JLR).