Design Leadership In-House
In this online session, IHALC explores the role of Global Head of Design and how collaboration between in-house design leaders and their partner brand consultancies and design studios is evolving.
Cristiana Grether is Global Head of Design at Danone, leading the company’s first Global Design Team and evangelizing a new Design Vision worldwide. She was previously Senior Global Design Thinking Director at Coca-Cola.
Iván Mato has experience both in-house and consultancy side. Over the past decade, he has created multi-dimensional brand identities, online to offline design ecosystems, memorable experiences, and compelling communications for some of the world’s most interesting companies, including in-house roles at Nokia and Ombretta Corsini.
We’ll be discussing:
- The role of a design leader in educating the business about the potential of design
- How to influence senior stakeholders
- Improving how organisations brief design projects, evaluate ideas and manage approvals
- Building a business case for a global design team
- How in-house design leaders set external partners up for success
- How and why in-house teams and their design consultancy partners are working in a much more collaborative way today
Please note: the date and time of this event has changed. It was originally scheduled to run on 14 November
