IHALC Meets Allwyn
The National Lottery has become part of British life. So what’s it like to help promote it, celebrate its winners and raise awareness of all the good causes it supports?
For our next free In-House Life session, IHALC will be talking to Shelley Morrell, Head of Creative Hub, and Niall O’Rourke, Content Lead at Allwyn, which now runs the National Lottery in the UK.
We’ll be talking about the remit of the team, how it has evolved and the challenges of creating content at speed in a highly-regulated environment. Join us!
IHALC’s In-House Life series is created in partnership with Inspired Thinking Group (ITG). As the leading halo content partner to businesses around the world, ITG eliminate marketing complexity and produce engaging, agile content that drives growth and reduces marketing costs. ITG collaborate with major brands such as John Lewis Partnership and Matalan to build technology-powered in-house agencies, delivering high-quality, high-volume content production at the speed of retail. ITG employ over 1,500 people throughout their global offices and their Storyteq platform is recognised as a Leader by Gartner. Clients include the likes of Heineken, PUMA, M&S, KFC, Costa and Jaguar Land Rover (JLR).
