With its irreverent, frequently hilarious marketing, Liquid Death Mountain Water has garnered a huge amount of attention since its launch in 2019. For our next IHALC In-House Life session, we’ll be talking to Andy Pearson, VP Creative at the brand, on how its unique tone of voice was developed and how he helped a water brand build a cult-like following which has seen it grow to a $700m valuation.
Please note: this event has been rescheduled and will now run on 8 March.
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