IHALC meets Matt Watson
As creative head of Pepsico’s Sips & Bites in-house agency, Matt’s remit extends to some 71 brands operating across the UK and Europe. Having previously been in senior creative positions at Cult LDN, Digitas and SapientNitro, Matt joined Pepsico in October 2021 with a mission to build a creative team capable of producing high-end conceptual creative campaigns.
We’ll be talking to him about building Sips & Bites’ culture, the team and how they work in collaboration with Pepsico’s external agencies.
