4creative: Climate Change Season

To promote Channel 4’s upcoming Climate Change series, 4creative has made a film that calls out the culpability of big business and politicians in an unforgettingly vivid manner. As the rich and powerful cavort gleefully in celebration of their carbon-derived wealth, oily skidmarks begin to besmirch their underwear.

“The campaign creates an unignorable visual for an unignorable subject,” say 4creative creative directors, Andy Vasey and Dan Warner. “People are recycling their backsides off, but are those with power doing enough in return? Ahead of a whole Channel 4 season dedicated to the topic, we wanted to create a planet sized debate.”

Agency: 4creative
Executive Creative Director: Lynsey Atkin
Creative Directors: Andy Vasey and Dan Warner
Head of Design: Rob Boon
Senior Designer: Sarah Jones
Creative Artworker: Zen St George
Production Company: Academy Films
Directors: Grandmas
OOH Photography: Max Parker