Pepsi: Pepsi rebrand

Pepsi has revealed a major redesign created by its in-house design team in partnership with agency Mrs&Mr. The new design will be rolled out in North America in the autumn, followed globally in 2024.

The new logo replaces the previous design from 2008. Its design recalls the logo used between 1987 and 1997 but makes use of a new custom typeface created for the brand in which the PEPSI name is set all in upper case. An updated color palette introduces electric blue and black “to bring contrast, vibrancy, and a contemporary edge to the classic Pepsi colour scheme”. The use of black in the core logo, Pepsi says, is meant to highlight its commitment to Pepsi Zero Sugar which uses the colour predominantly.

“Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people’s lives,” said Mauro Porcini, SVP & Chief Design Officer of PepsiCo. “We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come.”