Apple: Battery For Miles

The latest spot in Apple’s ‘Relax, it’s iPhone’ campaign, is a masterpiece of simplicity. A farmer is seen chugging along on his tractor, transporting a giant pumpkin down a very straight road. His iPhone, which he is using as a satnav, helpfully informs him that he just has to carry on straight for another 102 miles. Thankfully, his phone is good for many more hours of battery. Created by Apple’s in-house agency. Directed by Ivan Zacharias of Smuggler.