BBC Creative: Jürgen Klopp

Continuing its brilliant “Not just telly’ campaign, which integrates footage from BBC shows with content from its other services, BBC Creative’s latest spot imagines the reaction of the Casualty staff to the news that Liverpool boss Jürgen Klopp is leaving the club. High drama indeed.

ECD: Rasmus Smith Bech
Head of planning: Mike Lean
Head of production: James Wood
Creative director: Susan Ayton
Creative team: Alysha Radia and Holly Nash
Producer: Holly Marsella
Production manager: Emi Bozzi
Project manager: Louis Cubbon
Senior planner: Rhonwen Lally
Senior designer: Victoria Stout
Designer: Martin Falconer
Research: Ed Hobson, Anneka Harry, Caleb King

Marketing executive: Alicia Evans
Marketing manager: Jo Trimmings
Director for marketing: Jane Callingham