Bumble Creative Studio: We’ve Changed

Bumble Creative Studio, the dating app’s in-house creative team, has devised a new design system – including a tweaked logo that now more closely resembles a beehive – an updated app experience and a digital and OOH campaign for the brand.

The campaign, which is launching in ten countries, makes play of the tiredness that can set in when people are searching for love online. A film ad trails the updates to the app by promising that “we’ve changed so you don’t have to”. It features a young woman apparently turning to life in a nunnery rather than having to deal with the exhaustion of online dating.

Digital and OOH ads using the new brand system offer a way out of common dating problems.