Experian/The Cooler: John Cena Happy Guy - IHALC

Former wrestler John Cena and his purple cow sidekick have been featuring in Experian ads since 2020. Here they return for the brand’s Super Bowl spot promoting Experian Boost, a tool to help customers improve their credit score.

In true Hollywood musical style, Cena sings and dances his way down a stereotypical movie high street in great excitement about using Boost to up his credit score while paying his rent. The ad was created by Experian’s in-house agency, The Cooler, and shot by Keith McCarthy at Stink!

Agency: The Cooler
Client: Experian Consumer Services
Writer: Andrew Spielberg
AD: Dave Sakamoto
ACDs: Brett Pfeiffer/Brian Hallisey/Kelly Hoadley
Chief Creative: Todd Miller
Agency Production: Mike TeeVee
EP: Ellen Utrecht
Commercial Production: Stink!
Director: Keith McCarthy
DP: Tobias Schliessler
SFX: AltFX Australia

Showcase is IHALC’s new section highlighting great new creative work from in-house teams and their production partners. If you would like your work to feature, please email patrick.burgoyne@ihalc.com

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