ITV Creative: People’s Postcode Lottery

To promote their biggest ever prize draw, People’s Postcode Lottery knew they had to change a monthly outgoing into a monthly moment of real excitement. So they partnered with ITV to inspire people to play by showing what a People’s Postcode Lottery win feels like on TV. This co-branded partnership featured Jason Donovan, ITV talent (Alison Hammond and Vernon Kay), a helicopter and big red truck.

Created by Sam Banner, Michelle Monks and Vineet Raheja at ITV Creative. Directed by Marcus Liversedge through Lifted Productions.

Showcase is IHALC’s new section highlighting great new creative work from in-house teams and their production partners. If you would like your work to feature, please email patrickb@wdc-london.com