M&S Clothing: Spring Style
In the latest iteration of its ‘Anything but Ordinary’ brand platform, the in-house team at M&S Clothing has created two 30 second TVCs starring actress and model Sara Sampaio, playfully bringing-to-life the style and versatility of the new womenswear Spring collection while lip-synching to Cyndi Lauper’s classic Girls Just Want to Have Fun.
The film was directed by Charlotte Wales, with M&S’s Nicola Creamer as Creative Director.
Anna Braithwaite, M&S Marketing Director – Clothing & Home, says: “We wanted to turn heads this Spring with a campaign that really showcases the style journey we’re on and inspires the nation to have fun with their wardrobe. Embodying the spirit of the season, it’s confident, playful – and set to a track that our customers are sure to be humming throughout the season!”
The campaign will run in two phases until 8 May, across TV, radio, print, digital display and instore – including window takeovers.
