M&S Food: Eat Well Play Well

Ian Wright introduces us to his doppelganger, Ian Wrong, in this spot advertising the retailer’s Eat Well range ahead of the Euros tournament. Wrighty takes pains to explain to his lookalike why it pays to make better choices about your food and that, no, crisps are not a good breakfast.

Head of Brand, Communications and Omnichannel Marketing at M&S Food: Robbie Black
Creative Director: Rich Robinson
Director: Michael Downing at Sweetshop
Head of Creative Production: Kate Taylor
Head of Media & Campaign Planning: Katy Allison
Senior Advertising Manager: Katy Hooper
Producer: Charlotte Jude
Advertising Manager: Ayeza Hasan
Media Manager: Rachel Marsden