N26: This is how I bank

Berlin-based bank N26 has launched its new global brand campaign called ‘This is how I bank’, showcasing how N26 enables customers to bank with confidence and freedom. Created by the bank’s in-house studio, it is live in Germany, Austria and Spain, with other key markets to follow in January 2024.

Airing across YouTube, Instagram, Facebook, TikTok, Twitch, digital TV, digital display, and billboards in major European cities, it is set to be the largest to date from N26 by media spend. Amoxi Media was production partner and Stini Roehrs director and photographer.

Based on the insight that the banking industry is often out of step with customer needs, ‘This is how I bank’ tells the story from the customer’s perspective, showing how N26 offers smart, digital banking tools that give them full control over their finances on their own terms.

Global Executive Creative Director at N26, Kai Heuser, said: “As a brand that is challenging the traditional banking model, we always aim to do creative work that makes it clear that we are a bank like no other. Other banks certainly aren’t talking about people banking in their underwear, and this is just one example of the authenticity we want to reflect – where any customer can feel confident banking on their own terms.”