Oatly Dept of Mind Control: Oatly Cream Cheese

In typically provocative style, to launch its new plant-based cream cheese, Oatly went straight to the home of cream cheese itself – Philadelphia. The brand’s in-house Department of Mind Control enlisted the help of local luminaries to give their opinion of the non-dairy product which, it turns out, isn’t too bad.

Not only is Oatly cream cheese invented in Philadelphia, it will also be exclusively available there – at least until it is available everywhere else. In a spoof report on Oatly’s blog, a journalist is given exclusive access to Oatly’s ‘secret’ innovation lab in the city, where the product was developed.