Puma x Noah: Winning Streak

To celebrate a new 70s-inspired collaboration between Puma and US retailer Noah, Winning Streak recalls the days when streaking was a common trend at sporting events – but this time with a twist.

In the film, directed by Brian Billow at O Positive Films and photographed by Francesco Nazardo, a young interloper shocks a naked tennis crowd by appearing fully clothed. “Noah are true masters of the craft when it comes to reinterpreting classics. Working with the team to reimagine pieces from PUMA’s sporting archive has been a rare opportunity to create something fresh, a real creative synergy between the two brands – the same can be said for the campaign”, said Alexandra Weiland, Senior Head of Marketing, PUMA Sportstyle. More here