Shelter: Made in Social Housing

“Made in social housing” is Shelter’s new campaign to highlight the crucial role that social housing has played in the UK and the need to build new social homes to combat homelessness: “We used to be a country who built social housing – and we need you to stand with us to convince our elected representatives that we can be again,” the charity says.

For the campaign, Shelter’s in-house agency has created a 30-second film celebrating the benefits of social housing and featuring a mix of well-known people who have lived in and benefited from social housing, including actor Eddie Marsan, Madness lead singer Suggs and presenter Yinka Bokinni.

The film is accompanied by a social campaign which features more celebrities, such as Gok Wan, Naomie Harris, Micah Richards, Ashley Madekwe and George Clarke, highlighting what social housing did for them, accompanied by the hashtag #MADEINSOCIALHOUSING.

The film was created by Shelter CD Helen Jones, Rhys Dando, Pat Burns and Joe Seller. It was directed by Siri Bunford at Knucklehead.