Sky Creative: New Balls Please

Sky’s in-house agency is helping to spread the word about Sky Sports’ new dedicated tennis channel with two nifty Out of Home special builds. In one, situated at the Vinegar Yard food venue in London Bridge, a giant tennis ball appears wedged in a court-side fence. The second execution, located at Westfield, features a giant tube of tennis balls.

For TV, Sky Creative paid knowing homage to Sony Balls with its own cheeky interpretation of one of the most famous commercials of all time

Group executive creative director – advertising: Robin Garton
Creative director: Rob Welch
Creative: Sam Rhodes
Design director: Alistair Dixon
Designer: Max Fox
Senior retoucher: James Paddison
Artwork manager: Shaun Harwood
Head of production: Paul Mortimore
Executive producer: Steven Ryan
Producer: Francesca Di Lisa
Head of business: Alison Hackney
Senior account director: Chloe Kitter
Account director: Patrick Boyce

Rapport Impact
Business director: James Brunton
Account director: James Bradbury
Impact: James Powell

TV
Production Company: Unit
Director: Howard Greenhalgh

Editor: Ed Cheesman @ Final Cut
DOP: Eeb Hajee
Sound Designer: Markus Ffitch @ Bark Soho