Sky Creative: Sky Sports Enjoy the Ride

To launch its coverage of the new Formula 1 season, and to mark the fact that the race calendar this year includes Las Vegas for the first time, Sky Creative has worked with Framestore to create spot featuring a fantasy rollercoaster in the Nevada desert. This season’s lead drivers compete in a race around a looping track, with guest appearances from Sky Sports F1 presenter, Martin Brundle, as well as cameos from team leaders Toto Wolff and Christian Horner.

“With Formula 1 being so full of ups, downs, twists and turns, what better visual metaphor than a rollercoaster?” says Rob Welch, Creative Director at Sky Creative.

The spot was directed by Framestore’s William Bartlett, working with a crew of VFX artists led by Matthew Thomas.

Agency: Sky Creative
Robin Garton – Group Executive Creative Director, Advertising
Ceri Sampson – Group Executive Creative Director, Brand & Design
Rob Welch – Creative Director, Premium Content
Chris Dorn – Creative Director, Advertising Design
Talia Slater – Senior Creative
Tim Brookes – Senior Creative
Andy Crocker – Senior Designer
Lee Ford – Senior Designer
Marcia Stewart – Senior Designer
James Paddison – Senior Retoucher
Gregory Chapman – Retoucher
Claire D’Arcy – Retoucher
Alison Hackney – Head of Business
Ben Trenchard – Account Director
James Duncan – Account Director
Georgia Bridgwood – Head of Strategy
Sophie Brooks – Director of Production
Paul Mortimore – Head of Production
Steve Ryan – Executive Producer
Al McGee – Senior Producer
Mark Weston – Producer
Natalie Brunt – Assistant Producer
Christiana Miller-McCall – Assistant Producer

Production: Framestore Pictures
William Bartlett – Director
Anna Kennedy – Executive Producer
David Hay – Line Producer
Ben Magahy – Director of Photography
James Amos – 1st Assistant Director

VFX: Framestore
William Bartlett – Creative Director
Matthew Thomas – VFX Supervisor
Henrique Campanha and Ed Mykolaitis – CG Supervisor
Johannes Sambs – Head of CG IA
Daniel Bielawski – Animation Lead
Carey Williams – Editor
Ben Stell – Producer
Chloe Dunn – Line Producer
Poppy Chadwick – Production Coordinator

Grade: Company 3
Steffan Perry – Colourist

Audio: Grand Central Studios
Gary Turnbull – Senior Sound Designer
Munzie Thind – Senior Sound Designer
Martin Critchley – Senior Audio Producer
Molly Butcher – Senior Audio Producer

Marketing: Sky
Ben Case – Director, Premium Content
Bekah Huggett – Marketing Director, Premium Content
Tom Oriel – Marketing Lead, Sky Sports
Ezgi Mitchell – Marketing Lead, Sky Sports
Kashmin Popat – Marketing Manager, Sky Sports
Oliver Barnes – Marketing Manager, Sky Sports
Harry Eke – Marketing Manager, Sky Sports
Ed Audland – Marketing Strategy Manager, Sky
Charlie Samii Pour – Digital Marketing Executive, Sky

Showcase is IHALC’s new section highlighting great new creative work from in-house teams and their production partners. If you would like your work to feature, please email patrick.burgoyne@ihalc.com