Sky Creative: The Greatest Show on Earth

Idris Elba is the ringmaster as Sky sports celebrates its upcoming sporting coverage with a circus tent full of star players and commentators, including Emma Raducanu, Ben Stokes, Sophia Dunkley, Ella Toone and Nasser Hussain. The spectacular film finishes with an acrobatic penalty from Manchester City star Erling Haaland. The spot was directed by Daniel Kleinman through production company Rattling Stick.

Agency: Sky Creative
Creative director: Rob Welch
Senior creative: Liam Scott
Senior creative: Piers O’Kelly
Creative director – design: Chris Dorn
Senior designer: Sam Shaw
Designers: Colin Walsh, Max Fox , Lee Ford, Marcia Stewart
Head of production: Paul Mortimore
Executive producer: Steve Ryan
Senior producer: Al McGee
Producer: Connor Winch
Assistant producer: Natalie Brunt
Head of business: Alison Hackney
Senior account director: Chloe Kitter
Account directors: Nick Hoile, Fran John, Ben Trenchard
Head of strategy: Georgia Bridgwood
Director of marketing: Dave Stratton
Head of marketing: Phil Roser
Marketing leads: Tom Oriel, Ezgi Mitchell, Phoebe Kite
Marketing managers: Oliver Barnes, Paul Fellows

Production Company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
DOP: Jess Hall

Editing: The Assembly Rooms
Editor: Eve Ashwell
Editor’s assistant: Tamara Ishida

Photographer: Nick Eagle
Photographer (Jon Rahm): Thomas Ingersol

VFX: Framestore